Home > Administrative Offices > Odum Library > Library Help > Subject & Course Guides > Business >MKTG 4900 (Dr. Reisenwitz)
http://www.valdosta.edu/library/learn/MKTG4900.shtml
This webpage provides you with links to library resources, to assist with your research.
MKTG 4900 - Strategic planning
The Basics
- Getting Started (video overview) shows you how to search for books and articles
- Anywhere Access lets you access the library's databases from home
Finding Books
- GIL-Find Odum Library Catalog searches for books in Odum Library
- GIL Express How-To Guide shows you how to borrow books from other Georgia universities
- Interlibrary Loan (ILL) will locate the hard-to-find books (or articles) you need
Effective literature-searching tip for business students:
Use NAICS codes and Tickers for more effective searching. NAICS codes can be obtained from the US Economic Census and Tickers can be obtained by using the NASDAQ and NYSE Ticker symbol look-up.
Locating Relevant Articles
- ABI/Inform
- Business Source Complete
- EconLit with Full Text
- Research Library (at ProQuest)
- SocINDEX with Full Text
- Sociological Collection
- JSTOR
Finding Articles
- Use Ulrich's to determine if a journal is refereed (peer reviewed). Look for the referee's shirt!
- If you have a citation, use the black "journals" tab at the Odum Library homepage to search for that title.
Business / Industry Resources
- LexisNexis Academic
- Hoover's Company Capsules & Profiles (at ProQuest)
- Hoover's Online
- ProQuest Newspapers
Data (United States)
- U.S. Census Bureau
- American Factfinder ACS, decennial, and economic censuses
- MetaLib
Howard S. Carrier, LL.M, M.S.L.S., 25th January 2013.
Ask Us (Chat Now), Tell Us about the Library website. This document last modified Friday, 25-Jan-2013 11:58:09 EST Staff