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This webpage provides you with links to library resources to assist with your research.
MKTG 4070 - Readings in Sales & Marketing
Marketing Literature & Resources
- Wall Street Journal (ProQuest Newsstand) (1984-present)
- Forbes (Business Source Complete/database version) (1990 to present)
- USA Today (ProQuest Newsstand) (1997-present)
- wsj.com*
- USAToday.com: Business
- Forbes.com
- Wikipedia
- Google News
*Some content on the Wall Street Journal's website is restricted to subscribers. To access restricted articles, search for them in the ProQuest Newsstand version listed in bold.
The Basics
- Getting Started (video overview) shows you how to search for books and articles
- Anywhere Access lets you access the library's databases from home
Finding Books
- GIL-Find Odum Library Catalog searches for books in Odum Library
- GIL Express How-To Guide shows you how to borrow books from other Georgia universities
- Interlibrary Loan (ILL) will locate the hard-to-find books (or articles) you need
Additional Resources for Relevant Articles
- ABI/Inform
- Business Source Complete
- EconLit with Full Text
- Research Library (at ProQuest)
- SocINDEX with Full Text
- Sociological Collection
- JSTOR
Finding Articles
- Use Ulrich's to determine if a journal is refereed (peer reviewed). Look for the referee's shirt!
- If you have a citation, use the black "journals" tab at the Odum Library homepage to search for that title.
Effective literature-searching tip for business students:
Use NAICS codes and Tickers for more effective searching. NAICS codes can be obtained from the US Economic Census and Tickers can be obtained by using the NASDAQ Ticker symbol look-up.
Business / Industry Resources
- LexisNexis Academic
- Hoover's Company Capsules & Profiles (at ProQuest)
- Hoover's Online
- ProQuest Newspapers
- Standard & Poor's Net Advantage
- BizStats
- PRARS (Public Register's Annual Report Service)
- SEC EDGAR
Market information
- North American Industry Classification System (NAICS)
- NASDAQ (use to locate tickers)
- Value Line
- The Motley Fool
Data (United States)
- U.S. Census Bureau
- American Factfinder ACS, decennial, and economic censuses
- MetaLib
- Economic Indicators
Ginger H. Williams, M.L.I.S., 9th January 2013.
Ask Us (Chat Now), Tell Us about the Library website. This document last modified Wednesday, 09-Jan-2013 16:03:13 EST Staff