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http://www.valdosta.edu/library/learn/MBA7050.shtml

This webpage provides you with links to library resources, to assist with your research.

MBA 7050 - Strategic marketing

The Basics

Getting Started (video overview) shows you how to search for books and articles
Anywhere Access lets you access the library's databases from home

Finding Books

GIL-Find Odum Library Catalog searches for books in Odum Library
GIL Express How-To Guide shows you how to borrow books from other Georgia universities
Interlibrary Loan (ILL) will locate the hard-to-find books (or articles) you need

Effective literature-searching tip for business students:

Use NAICS codes and Tickers for more effective searching. NAICS codes can be obtained from the US Economic Census and Tickers can be obtained by using the NASDAQ Ticker symbol look-up.

Locating Relevant Articles

Finding Articles

Use Ulrich's to determine if a journal is refereed (peer reviewed). Look for the referee's shirt!
If you have a citation, use the black "journals" tab at the Odum Library homepage to search for that title.

Business / Industry Resources

Market information

North American Industry Classification System (NAICS)
NASDAQ (use to locate tickers)
Value Line
The Motley Fool

Data (United States)

U.S. Census Bureau
American Factfinder ACS, decennial, and economic censuses
MetaLib
Economic Indicators

Howard S. Carrier, LL.M, M.S.L.S., 28th August 2012.

Ask Us (Chat Now), Tell Us about the Library website. This document last modified Tuesday, 28-Aug-2012 17:37:57 EDT Staff