The Last Harvest: A Tribute to the Life and Work of Farmworkers,
FINAL REPORT, Grant 2000-1036
Project Director Laurie Kay Sommers
5. Approved Budget 6. Actual Expenditures
GHC Grant: $2,000 $2,000
Cost Share: $5,038 $3,238
Total: $7,038 $5,238
6. EVALUATIVE NARRATIVE
Please attach a report or narrative evaluating your program and its successes and/or failures.
funded five public programs on the Hispanic farmworker experience during
Hispanic Heritage Month at
of this GHC-funded project was to
provide a series of interpretive public programs which, like the exhibit
itself, attempted to correct
misconceptions, facilitate community dialogue through cross-cultural education
of the citizenry, and provide greater insight into the issues and culture of
farmworker communities in the region. In addition to a month-long series of
public programs, the project included four new exhibit panels (see enclosed
CD) with overview information and photos
about the work and culture of farmworkers in
The Last Harvest: A Tribute to the Life and Work of Farmworkers exhibition, Biology/Chemistry Building first floor foyer, September 23 to October 4, 2000; University Center foyer, October 5-31, a Florida Humanities Council traveling exhibit with four new panels on South Georgia Hispanic farmworkers, designed by Jim Hornsby (graphic designer, VSU Art Dept.) and curated by Dr. Laurie Sommers.
Thursday Sept. 26, 2000, Performance by Los Bandits: 5-piece, bilingual Tex-Mex band from Kalamazoo, Michigan, headed by former farmworkers René Meave and Guillermo Martinez, used original and traditional compositions and humor to address issues such as ethnic labels, cultural values, and the farmworker struggle. New Biology/Chemistry Building Large Auditorium,
Tuesday Oct. 1, 2000, The Last Harvest: A Tribute to the Life and Work of Farmworkers, exhibition opening reception with a slide talk by Dr. Laurie Sommers and dramatic presentation of Sommers’ farmworker interviews from the original Last Harvest documentation project by students in Prof. Deborah Morgan’s Oral Interpretation class (COMM 3010). New Biology/Chemistry Building Large Auditorium,
Thursday Oct. 10, 2000, Traditional Arts and the Politics of Culture in Georgia's Newly Settled Hispanic Community, an illustrated slide-talk on applied folklore in Dalton and Whitfield County in northwest Georgia, by Martha J. Nelson, former director of Traditional Arts Program, Creative Arts Guild, Dalton, GA, University Center Theater, 7:30 p.m.
Friday October 11, 2000, Field trip to Coggins Farm, Echols County, one of the largest employers of Hispanic farmworkers in the area. Led by Dr. Susan Wehling, Department of Modern and Classical Languages, VSU.
Tuesday Oct. 22, 2000, Forum on local and state Hispanic community work, University Center Theater, 7:30 p.m., Julissa Clapp, Farmworker Health Clinic; Dawson Morton, Farmworker Division of Georgia Legal Affairs; Doug Grove, Department of Labor; Pedro Arroyo, S. GA Outreach Office, UGA RDC and member Valdosta Project Change Amigos group.
Tuesday Oct. 29, 2000, Music in Florida Farmworker Communities, a talk using images and field recordings from the1995 Mexican Music Survey with Bob Stone, Outreach Coordinator for the Florida Folklife Program, , University Center Theater.
1. Total number in attendance at all sessions 285
If the figure above represents a cumulative total in which one person may be counted several times, please estimate as accurately as possible the actual number of individuals who attended the program, and rewrite here. **This figure does not reflect those persons who viewed the exhibit while it was up at two locations at VSU: estimated total viewership plus program attendance= 500
2. Estimate the audience profile with reference to sex, age, ethic representation and educational level.
SEX EDUCATIONAL LEVEL
Male 40% Elementary 1%
Female 60% High School 80%
(majority current college students)
AGE College 4%
Under 12 1% Graduate Work 14%
12 – 18 1% Professional/Tech 1 %
18 – 25 80%
25 – 35 3% ETHNIC REPRESENTATION
35 –55 5% Caucasian 70%
55 & up 10% African/Amer. 20%
3. Was the audience primarily made up of representatives of any specialized type of group, such as clubs, civic organizations, professional associations?
The majority of audience members had some association to
VSU, either students or faculty. The
exception to this was the Los Bandits performance, which attracted 40 students
4. Briefly evaluate the project’s success in reaching its target audience. Include your observations concerning reasons for the success or failure.
The exhibit failed to reach much of an audience outside VSU; it was originally intended also to reach educators who have increasing numbers of Hispanic students in the classroom, and others who may be working with increased Hispanic constituencies in the community. It is my experience throughout some 15 years of doing public humanities programs that events located on a university campus consistently fail to reach a large segment of the community at large. The failure to reach educators is probably due to lack of personal contact and encouragement of local teachers to attend: letters were sent to Spanish teachers in area schools, but this is not really an effective strategy without personal contact. This should have been followed up with phone calls, etc. In general, personal contacts and invitations seem to work best with audiences in general, and this is very labor intensive. An exhibit on Mexican fiestas at my former place of employment, Michigan State University Museum, for example, required arranged transportation on campus in order to facilitate attendance by the local largely working class (but unlike Valdosta, settled as opposed to migrant) Mexican community. Not surprisingly, the best attended event was the opening Los Bandits performance. The attendance of students from ABAC’s HAMP and CAMP programs, mentioned in (3) above, was due to contacts with a former student of the co-director’s who is now working with these programs.
How were the media (newspapers, TV and radio) involved in the promotion of the program? If so, how? Which stations/networks and/or publications were used?
Both the Valdosta Daily Times and the VSU Spectator covered the event. In addition, La Voz Latina radio program by Dr. Manuel Cachán, (based at VSU WVVS FM student radio station) which has a large audience in the local Hispanic community, announced the events and did a special promo for Los Bandits.
A flyer for all VSU Hispanic Heritage Month events (including those sponsored by GHC) was sent to all VSU faculty and staff and posted around campus and the community.
How did you inform your local elected representatives (federal and state) of your program? Please attach copies of letters sent.
Local elected representatives were notified by letter (see attachments).
AUDIENCES’ EVALUATION OF PROGRAMS
no formal evaluation form or evaluator team used for this project. It took all the resources of the project
co-directors to carry out this ambitious program (and
FACILITATOR’S EVALUATION OF PROGRAMS
Project Director Sommers was very pleased with the quality and content of all
of the programs. This was the first time
that there had been a program on farmworker culture in the
Dr. Laurie Sommers, Project director, used her involvement in the original Last Harvest
project in central