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Marketing
Why Marketing?
Marketing is managing the exchange process with markets or potential markets to achieve a company's goals.
Study Marketing because:
- Nothing happens until the cash register rings. Marketing's job is to make it ring.
- People who can bring in revenue for a company are always in demand.
- People in marketing are highly visible and what they do is important to the firm so they have great opportunity for advancement.
A marketing major develops a wide range of skills that allows students to adapt to a rapidly changing business environment. The skills and abilities include:
- Problem solving skills
- People skills
- Planning and forecasting
- Research and analysis
- Communication skills
- Persuasion skills
- Selling skills
Careers in Sales:
- Retail Sales
- Manufacturer's Representative
- Direct Selling
- Sales Manager
- Pharmaceutical Sales
Careers in Retailing:
- Accounting and Credit Services
- Advertising and Sales Promotion
- Distribution and Logistics
- Financial Planning
- Human Resources
- Information Technology
- Inventory Management and Loss Prevention
- Merchandising
- Operations
- Product Development
- Real Estate and Lease Management
- Store Management
- Store Planning and Design
Careers in Retailing:
- Accounting and Credit Services
- Advertising and Sales Promotion
- Distribution and Logistics
- Financial Planning
- Human Resources
- Information Technology
- Inventory Management and Loss Prevention
- Merchandising
- Operations
- Product Development
- Real Estate and Lease Management
- Store Management
- Store Planning and Design
Careers in Business to Business (B2B) Marketing:
- Promotion
- Branding
- PR/communications
- Internet
- Global strategy
- Product development
- Distribution management
- Procurement
Other Marketing Careers:
- Account Manager
- Circulation Manager
- Commercial Loan Officer
- Consultant
- Consumer Credit/Loan Officer
- Customer Care Director
- Customer Team Leader
- Direct Mail Specialist
- Entrepreneur
- Financial/Securities Sales
- Fund Raiser
- Insurance Agent/Broker
- Market Research
- Mortgage Broker
- National Accounts Manager
- On-Line Marketer
- Package Designer
- Product Analyst
- Product Manager
- Real Estate Agent
- Special Events Promoter
- Sports Marketer